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Here Are The Reasons Why You DO Need A Website:

If you don't have a website, then you might not realize all the great things it can do for you. Maybe you think that because your business is too small – or maybe you don't even have a business there wouldn't be any point! Perhaps you think it'd be a lot of work for little reward. Or maybe you spent a lot of money for a site back during the dot-com 'boom' days, only to get nothing but trouble out of it and shut it down a year later. Whatever your situation is, though, you need a website, and this is why.
  • Image is everything. And in today's world, a company without a website is a company without a face.
  • People Will Look for You Online: Sooner or later, someone's going to type your name or business into a search engine. What do you want them to find? Nothing, or worse yet, your competition. These are people who want to find you. They are looking for what you are selling, and if you don't have a website then you're letting them down – they expect to find you online. For many people, you might as well not exist if you can't be found with a search engine. Not having a website is like not bothering to get listed in the phone book. Can you run your business without a phone? In this "Information Age" we live in being online is vital.
  • Building your own database of – users, clients, names. You must have a database of your customers.
  • Search – people today still search Google when looking for things – a hotel in Nairobi, a new coffee-maker, etc. You want to be high up in those Google search results when they do their searching.
  • Blogging – creating a company blog enables you to make a name for yourself in your field. Your blog can get so popular and bring tons of traffic to your site and increasing your brand awareness.
  • Websites are Great Advertising: Whatever you're advertising – services, products or just yourself – a website is a great way to do it. Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there's no guarantee that they're paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.
  • A Website is a Worldwide Presence: On the web, it doesn't matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn't cost you or them any extra. Phone and mailings both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense. You can make friends and contacts in places you've never been and will never go – suddenly, working globally is no more effort than working locally.
  • Your Website Can Make You Money: There's a lot of money on the web, and it's not hard to get some – the longer you're online, the bigger your share can get. If you have something to sell, you can sell it worldwide, thanks to credit cards. Doing business online eliminates almost every overhead there is: all you need to do is have the goods. If you've written something useful, you can put it out there with a few ads. You won't get rich overnight, but you can set up a steady trickle of income... and there's no limit to the number of trickles you can set up.
  • Your Website Can Save You Time: Giving out information takes time, whether it's on the phone, or in brochures, or even if it's just emailing your family. Websites are designed to save you time. All your family and friends can read your online diary (known as a blog), but you only had to write it once. Customers can see your whole product catalog without ever needing to talk to you or visit you. This is the power of the web: things on it are written only once, but can be downloaded endlessly – a good website runs itself, and keeps being useful to people for much longer than you'd expect.

Essential steps to building your own website
  1.Get Your Domain Name
After registering a domain, you can build your website with our customized templates. You can relate registering a domain to registering a business name in the brick-and-mortar world; having that business name does not mean that you also have the shop premises to go with the name. You now have to get a website to run with it.
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  2.Choose a Web Host
Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing internet connectivity. GBC offers web hosting services, you do not have to outsource. It is advisable to stick to one provider in terms of domain registration and web hosting. It is easier to track your website and domain activity. We will then point your domain to our servers and you can now publish online.
  3.Designing your webpage
Once you have settled your domain name and web host, the next step is to design the web site itself. It is easy and fast, just select the template that suits your type of business. It does not require any technical knowledge as the steps are quite easy! There are factors that we however need to consider to have the website working for you. You need to plan to have a few things in order.
  • What is the purpose of the website?
  • Who is your target audience?
  • What colours represent your type of business?
  • Do you have relevant content? It constitutes to search engine rankings of the website.


  4. Test your new website
You will need to test your website as you design them in the major browsers: the latest versions of Internet Explorer (version 9 at the time of this writing), Firefox, Opera, Safari and Chrome. All these browsers can be obtained free of charge, so it should be no hardship to get them. Unfortunately, directly testing your site in all these browsers is the only way you can really be sure that it works the way you want it to on your visitors' machines.
Even if you're not planning on selling online, a well-crafted website is essential for any business. With your own Website you're open for business all day, every day!

Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?

So should your business have a website, even if your business is small and sells products or services you don't think can be sold online? My answer is the same: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. It is estimated that more than 85% of internet users shop online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

No matter where you are or what you're doing - even while you're sleeping or gone on vacation your online website or electronic storefont can receive orders and help you make money!

The Internet has become a vast resource of information for business people as well as students as they discover the advantages of getting online: the ease of use and the most cost-effective means of advertising. The Internet is revolutionizing entire markets, allowing all businesses, large or small, the same opportunities to market their products, services and information on the Internet in an effective and appealing manner. Let me clarify one point: I'm not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I does not matter if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do. Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Your website is an important part of your business. Make sure you treat it as such.

Most Cost-effective Means of Advertising: Compared with attracting new customers through advertising or conventional marketing, websites are amazingly low cost and the possibilities are endless. Search engines, referrals and the vast linking mechanics of the worldwide web provide volumes of "foot traffic" unimaginable in a "brick and mortar" storefront setting. From market research to product distribution, from customer services to sales and promotions -- running a Power Website establishes a dynamic presence for your organization on the Internet limited only by your imagination.

One of the advantages of a website is its dynamic nature, allowing it to evolve as your organization evolves since changes or updates can be easily implemented.
Website design is the most crucial of all the marketing media at your disposal. All other forms of advertising (business cards, brochures, etc.) can be patterned after you website design layout. To attract prospective clients/customers who are surfing the Internet, your site must draw them in and hold their attention until your desired result is achieved. Like a good writer telling a story, you need to grab and hold your reader's attention.

Other opportunities are only a mouse click away, so a poorly designed website can quickly become a faint memory as the prospect speeds away to another destination. A solidly designed website, appealing in content and appearance, will draw the client back for regular visits and will create word of mouth traffic as well.
Designing Web pages is easy. Designing a good website is difficult. A professional Web designer has a background in graphic design, knowledge of HTML and other design programming languages (such as JavaScript, ColdFusion, Dynamic HTML, ASP, etc.). More importantly, a professional designer understands how to design a website that will most effectively present you, your business or organization, and your products and services. Clearly, a professionally designed website is well what you pay for it if you are serious about attracting business through your website. The good news is that Greenbell Communications Ltd hinges its business model on that.

Important Note:

It is important to understand that you cannot simply put up a website and expect that all you have to do is wait around for orders. In fact, we recommend that you use your website in addition to other marketing methods. A website should always be regarded as part of an overall marketing strategy. A website requires the same kind of advertising and promotion as any other business before it can generate income. The customers you gain through other methods can become excellent web customers as well. Once you have traffic coming to your site, your website becomes your 24 hour-a-day, 7 day-a-week 365-days-a year web storefront!