What is the point in having a website if you have no traffic?
SEO helps customers find you online. New brands seek to raise awareness and brand exposure through conventional advertising (TV, radio, print, direct mail etc.). If a small fraction of that investment was placed into Search Engine Optimization, the brand could actually gain better brand traction than through other marketing avenues.
Search Engine Optimization (SEO) can dramatically increase your website visitation rates and if your website is properly designed and developed, can flow into increase conversions and revenue generation.
Why do you need Search Engine Optimization?
Search Engines are the #1 Go-To sources for your customers in finding your products and services. The value of search engine optimization lies in both the traffic value and the implied value. While the aim of SEO is to generate, acquire and convert targeted traffic, which accounts for anywhere between 65-80% of all traffic, it is the implied value that is attained by the way Google rankings operate - that is, the higher up the search rankings you appear, the increase the perceived value of your business.
If you are in the top 5 listings on a particular search phrase, there is perceived authority that is implied. Research has found that 35% of web searchers believe that a top search ranking means the company is a leader in its field.
But finding your way to the top of Google can be a confusing and a time consuming process.
A custom SEO strategy will help you conquer Google and other Search Engines
Our experienced SEO consultants will run your campaigns, ensuring strong SEO strategy from the very beginning. You'll see a higher search engine ranking, increased traffic to your website, and an impressive return on your investment. Our SEO strategy package includes:
• Keywords search
• Link building
• Search engine directory submission
Search Engine Marketing (SEM):
Successful search engine marketing generates targeted and qualified leads to your website, dramatically increasing your chances of sales conversions. We run targeted campaign strategies, from Pay Per Click (PPC) and Adwords Campaigns to Email Marketing and Online PR. You can also measure the success of the campaign by tracking which clicks lead to conversions.
Holistic Approach Needed
When developing an online marketing plan, SEO is something that GBC definitely regards very highly. We encourage all clients to start thinking about their SEO during the planning phase of any new website during the Information Architecture phase of a websites formation.
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